Luc Besson’s mob comedy “The Family” earns $14.5 million in the opening weekend!
“The Family” finally hit the US cinemas last Friday and earned a total $14,034,764 in 3091 theaters. It took the second place in the box office when horror movie “Insidious 2” got $41 Million with younger audience group.
Kyle Davies, the president of Relativity’s distribution told “the Hollywood Reporter that she’s happy with the result as the movie is targeted to older audience and it is a great example of successful counter- programming.
The weekend’s other new nationwide release was director Luc Besson‘s star-studded The Family, starring Tommy Lee Jones, Robert De Niro and Michelle Pfeiffer. The dark mob comedy opened to a so-so $14.5 million.
Produced for $30 million by Relativity Media and Besson’s EuropaCorp, The Family likely was dampened by poor reviews and a C CinemaScore. The movie skewed notably older, with 83 percent of the ticket buyers over the age of 25. It marked one of De Niro’s best openings in recent years outside of the Meet the Fockers franchise.
“We’re very happy,” said Kyle Davies, Relativity’s distribution president. “This is a great example of successful counter- programming. We went for the older audience, while Insidious was very successful with younger moviegoers. It worked out.”
The Family revolves around Mafia boss Fred Blake (De Niro), who enters the witness protection program with his family after snitching on the mob. The family, however, can’t help but get into trouble after being relocated to a sleepy town in France, despite the best efforts of a government agent (Jones) to keep them in line.
Universal and Vin Diesel‘s Riddick coming in No.3 with $7 million.